You've probably heard of 99 Designs by now, the online freelance design website where you can find a ton of people to design your new logo or stationary for an affordable price. The question is, should you use 99 Designs?
It depends on what you are really looking for.
Do you have a clear idea of what you want the design to look like, but just don't have the skills to execute? Then 99 Designs might be for you. Your best results will come if you have a clear description of your needs, and even some examples of designs you like. But my belief is that the best use for the website is when you have NO IDEA what you are looking for...
When you post your project on 99 Designs, you open up the design options to hundreds if not thousands of graphic designers who are looking to earn your business. If you just have a general guideline, you can end up with hundreds of great ideas to use. You may find your final design within these options, or you may have gotten a better idea of what you are and are not looking for. In this case, you can find your local (or internet-based, by individual) designer and have them create the final design based off of your new found knowledge and ideas.
My personal opinion is that a personal relationship with a designer will always be best. You never know when you need updates to stationary or want a new piece of collateral.
If you go with 99 Designs, make sure to give as much guidance as possible, and create several levels of the contest so you can go back and give feedback to have the designers fine-tune their work.
Best of luck with your designs, and remember... we do design too!
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